The internet had arrived in the early 90s and dot com had boomed and busted. Website had developed rapidly from being basic online brochures to being ready to link millions of people together to communicate and share.  In the early sharing economy days the talk was all about the access economy, about looking after the environment and building community. This was before the big money arrived.  Zipcar, Goget, Modo and others formed along with a hundred others designed to share tools and local stuff.